I did not start Beyond Basic Home with a business plan. I started it with a feeling I couldn’t ignore.

Growing up across different parts of India, I was always surrounded by colour, culture, and celebration. My father’s job meant we moved often, living in modest government quarters that were never extravagant – but always deeply personal.

Because of my mother. She had a quiet way of transforming spaces. Handpicked embroidered bedcovers, crochet sofa throws, small Indian artefacts collected from different places – nothing matched in a conventional sense, yet everything belonged. Our homes were never designed, they were layered. That stayed with me.

But somewhere along the way, I began noticing something unsettling. By the time I started working, homes were beginning to look identical. White. Beige. Safe Colour slowly disappeared. Craft was replaced by mass-produced objects. And spaces started losing their sense of identity.

Homes too were beginning to feel the same.

Embroidery, however, always held my attention. There is something about its detail – the patience, the imperfection, the history carried in every thread. It never felt like decoration to me. It felt like memory.
That connection deepened when I got married into a Kashmiri household. For the first time, I was closely introduced to the richness of Kashmiri embroidery – Tilla, Dabka, Aari, Sozni, Crewel. Each technique carried its own language, its own rhythm, its own story shaped over generations.

It was not just craft. It was legacy.

And yet, I realised how inaccessible it was. As someone who loves travel and home décor, I had seen many interpretations of Indian craft – yet the true depth of it often felt lost beyond its place of origin. Over time, I also noticed how our homes were slowly moving away from the richness of Indian colour, leaning instead towards safer, muted palettes.

That gap stayed with me.

The Brand Philosophy

Beyond Basic Home came from a desire to bridge that distance. Not by mass-producing craft, but by bringing it into homes in a way that still respects its origin, its process, and its soul. Every piece is a reflection of that intent – rooted in tradition, yet designed to live in contemporary spaces. Meant to be layered over time, not styled in a moment.

This brand is not about filling a home. It is about building a space that feels personal – where colour returns, where craft has a place again, and where every detail carries a sense of thought.

A home that does not try to look perfect, but feels like it belongs to you.

Because every home is extraordinary, beyond basic.